The KJ Method enables us to get a clear understanding of how and why our own ideas occur. This insight allows for a more creative outlook on issues that might be ambiguous. As the process continues, we can gradually clarify the issues while still maintaining a strong level of sensitivity to formulate a clear final product.
The KJ Method is based on the author Jiro Kawakita’s careful observation of human nature; the KJ Method products derive from clear consciousness as well as ambiguous unconsciousness inspired by data. This method does not part with the scientific nature at the same time to be artistic.
In this way, the KJ Method often draws on opposing concepts such as clarity and ambiguity, or consciousness and unconsciousness, logic and feelings, individual and group, concentration and relaxation, convergent and divergent thinking, etc.
Based on a more liberal approach combining concepts from the scientific and the artistic fields, the KJ Method reaches a large audience.